Jessi Duley is the founder and CEO of BurnCycle, BurnMVMT and The Burn Lab. A collective of experiential fitness studios founded on the power of grit, positivity and human connection. The community-centric brand is steadfastly dedicated to their belief in the ripple effect: If they can change your day, maybe you could change your week, which would change your month, and that could change your year. Five studios, two cities, three kids, and an ever-growing and evolving roster of brand extensions later, Jessi has grown the business 500% through her fierce commitment to creating humbling and invaluable experiences through unparalleled customer service and community, an unwavering commitment to culture and brand, and the highest quality product and training.

Jessi finds her power through empowering others and has been recognized through her dedication to inspiring positivity through Portland Business Journal’s 40 Under 40, as a 2017 Women of Influence, The Pearl Business Association’s Business Person of the Year, and Portland Monthly’s Women Who Move the City. Her company has received recognition from Forbes, Shape, Re-finery29, The Huffington Post, SELF, and more.